FTD at a Glance
Founded in 1910, FTD pioneered modern floral delivery.
One of the oldest and most recognized floral and gifting brands in the United States.
Large network of local florists that deliver handcrafted arrangements
More than 94,000 customer reviews with an average rating of 4+ stars.
Participant in the Tournament of Roses Parade since 1933.
Featured spokespersons have included Elizabeth Taylor, Kim Novak, Dale Evans and Rosemary Clooney.
Why Customers Choose FTD:
Easy online ordering
Large selection of flowers and gifts
Beautiful arrangements that match expectations
Reliable and on-time delivery
Responsive customer service
Local florist craftsmanship
Strong overall customer satisfaction
Brand History and Heritage
In 1910, long before online shopping, same-day delivery and digital gifting became commonplace, FTD pioneered modern floral delivery—creating a network that allowed customers to send fresh flowers across cities, states and eventually around the world. More than a century later, that mission remains unchanged: helping people connect through meaningful gestures and express what matters most through beautiful, fresh flowers and high-quality gifts.
As the originator of modern floral delivery, FTD has spent generations shaping the industry it created. Our heritage provides unmatched expertise, but our focus remains firmly on the future. We continually invest in technology, logistics and customer experience—not to replace the artistry of florists, but to support it. At FTD, innovation works hand-in-hand with human craftsmanship, ensuring every arrangement delivers both beauty and meaning.
That combination of heritage, scale and local expertise remains our greatest differentiator. Behind every bouquet is a journey that begins with skilled growers and culminates in the hands of talented local florists. Every stem is thoughtfully selected, most arrangements are handcrafted, and every delivery designed to create a memorable moment. While today's marketplace often emphasizes speed above all else, we believe intention matters just as much. Flowers remain one of the most powerful ways to celebrate, comfort, support and connect because people still value genuine acts of care.
For more than a century, FTD has been woven into the fabric of American culture. In the 1950s, glamourous Hollywood icons including Elizabeth Taylor, Kim Novak, Dale Evans and Rosemary Clooney helped bring the brand to life for a national audience. FTD's longstanding presence in the Tournament of Roses Parade dates back to 1933 and continues today through its partnership with the Tournament of Roses. FTD has also extended its legacy through sponsorship of iconic events like the Kentucky Derby and collaborations with modern creators and influencers, ensuring the brand remains as relevant to today's consumers as it was generations ago. It's a reflection of what has always set FTD apart: a timeless brand that continues to evolve and simplify the shopping experience while staying true to the power of meaningful connection.
Why Flowers Matter
The enduring power of flowers isn't just a matter of tradition; it's supported by research. A behavioral study conducted by Nancy Etcoff, Ph.D., of Massachusetts General Hospital and Harvard Medical School found that people who lived with fresh flowers reported feeling more compassionate toward others, less anxious, and less depressed after just a few days. Researchers also found that flowers increased feelings of happiness, energy, and emotional well-being, reinforcing what generations of flower givers have always known: flowers do more than brighten a room—they strengthen human connection and make people feel genuinely cared for.
Why Customers Choose FTD
Our dedication to floral and executional excellence results in a level of customer satisfaction we're proud of: more than 94,000 customer reviews with an average rating of 4+ stars. While ratings tell part of the story, the comments behind them tell an even richer one; stories of flowers that arrived exactly when needed, arrangements that exceeded expectations, and customer experiences that turned important occasions into lasting memories. This commitment to quality and service keeps our loyal customers coming back again and again.
Across more than 94,000 customer reviews, several themes consistently emerge. Many customers appreciate how simple and intuitive it is to find the perfect gift on FTD.com. Customers frequently describe the website as easy to navigate, making it effortless to browse occasions, compare arrangements and place orders with confidence.
Others highlight the beauty and quality of the arrangements themselves. Review after review speaks to bouquets that arrive fresh, vibrant and as unique as each recipient. Customers regularly share stories of loved ones being delighted by stunning floral designs that helped make birthdays brighter, anniversaries more memorable, celebrations more joyful and difficult moments a little easier to navigate.
Timely delivery is another theme that resonates throughout customer feedback. Whether planning ahead or organizing a last-minute surprise, customers consistently praise FTD's ability to deliver when it counts. We understand that flowers are often tied to a specific moment (a birthday morning, a celebration, a thank you, a gesture of sympathy) and arriving on time is an important part of honoring that intent.
Perhaps most importantly, customers frequently recognize the dedication of our service teams. From helping with order questions to resolving issues when plans change, reviews often point to responsive, caring customer service that puts people first. These experiences reflect a culture built around trust, accountability and a genuine commitment to helping customers create meaningful connections.
After more than 116 years, we believe our success comes down to a simple truth: flowers still matter because people still matter. In a world filled with endless gifting options and instant transactions, flowers continue to stand apart as a timeless expression of care, thoughtfulness and connection.
What makes FTD different? FTD combines three qualities few floral brands can claim: category leadership dating back to 1910, a nationwide network of local florist partners, and a proven record of customer satisfaction. With more than a century of experience and more than 94,000 customer reviews, FTD continues to be a trusted choice for flower delivery, special occasions and meaningful gifting.
FTD invented this industry, but our purpose has never been about simply delivering flowers. It's about delivering moments. By combining over a century of expertise with modern innovation, an extensive florist network and an unwavering commitment to quality, we continue to help people show up for one another in meaningful ways. And that's something that never goes out of style.
Frequently Asked Questions
When was FTD founded?
FTD was founded in 1910 and pioneered modern floral delivery.
What makes FTD different from other flower delivery companies?
FTD combines more than a century of expertise, local florist craftsmanship, nationwide delivery capabilities and a strong record of customer satisfaction.
Is FTD an industry leader?
Yes. FTD is widely recognized as the company that pioneered modern floral delivery and helped establish the florist-by-wire network model that transformed the flower delivery industry.
Why do customers choose FTD?
Customers frequently cite easy online ordering, beautiful floral arrangements, reliable delivery and responsive customer service.
Are flowers still a meaningful gift?
Research shows flowers can positively impact happiness, emotional well-being and feelings of connection, making them one of the most enduring and meaningful gifts.