Gardenia Care Guide: Growing Tips + Info

Gardenia plants have beautiful, fragrant white flowers that are a symbol of trust and clarity, making them a lovely addition to any garden or home. There are plenty of varieties to choose from, so you are sure to find one that appeals to you. With a few simple tips in mind, caring for these unique flowers is a breeze, especially in the summertime!

Below we’ll cover proper gardenia care, including sun, water, temperature and other care needs so you can begin nurturing your plant. We’ve also included different types of gardenias, some frequently asked care questions and a bonus section on gardenia bouquet care.

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two women hugging each other

Floriography: How To Speak Through the Language of Flowers

Floriography has been used for decades as a universal way to connect and communicate with others. Whether showing your admiration for someone or sending deep condolences, florals are used all over the world, dating back to the Victorian era. If you’re looking to learn more about the language of flowers and what flowers are best to give to loved ones, read our guide below. 

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Featured Florist Molly Barrett

Revitalizing a Century-Old Flower Shop: Molly Barrett

Meet Molly Barrett: An Indiana native who recently took over a 100-year-old business in her hometown of Terra Haute, IN. “I don’t have any background in floristry,” Molly laughed. She’s a businesswoman by profession with over 20 years of experience in retail and banking management. The opportunity to run a flower shop fell into her lap through a friend’s recommendation. “There were flower experts ready to help. They’d need me to streamline the office, expand marketing efforts, and get the business in order.” After looking at the numbers with her husband, the Barretts bought the historic poplar flower shop.

They soon rebranded to Maggie & Moe’s Poplar Flowers & Decor after their daughters Maggie & Maureen, who work at the shop. Molly said, “I thought I’d be home working in the same ZIP code as my family — which even though that has not turned out to be true — is great because my daughters enjoy working with flowers.” Her husband, a high school football coach and teacher, also lends a hand during the summertime and most recently with online learning. It takes a village to deliver flowers!

Coffee Cup with Flower

One thing Molly has changed about the shop was in increasing its focus on plants. House plants have been a growing trend among younger customers, so expanding the shop’s plant selection was a way to drive more foot traffic from her daughters’ generation into the store. “We originally kept plant merchandise in the back,” said Molly, “then my daughter Maureen said, ‘Why do we hide all the plants in the back?’” Since then, they’ve built a display wall to prominently feature the plants and are working on converting the space next door into a plant room.

Another improvement Molly made was by investing in Maggie & Moe’s social media presence. They hired a social media team that works with other small businesses in the community to get them through the holidays, but the extra expense proved profitable. “All the social media sites have driven foot traffic,” said Molly, “and since they also work with local small businesses, they’re able to coordinate fun partnerships.” You can check out their Instagram @maggieandmoespoplar for adorable inspiration and see why extra advertising is worth it.

The future is full of flowers for Molly with her business acumen at the helm. They’ve recently franchised to a local hospital, opening a small flower shop with full coffee service. “We opened a coffee shop during COVID, so it’s been a learning experience, but we knew the hospital staff needed attention.” There’s also talk of converting the storage house next door into a coffee shop to increase visitors. The trendiest extension they’re considering is a flower truck, which Molly notes isn’t practical since they deliver to a relatively small area, but says, “Could be lots of fun for farmers’ markets, brand equity, or parked downtown.”

The Barrett’s have only owned the shop for three years, but this may be the beginning of a generational shop. “My youngest, Maureen, knows everything about plants and social media content creation, and the older daughter, Maggie, hopes to teach at the school around the street, and helping at the shop when she can.” Molly’s advice to other aspiring florists is to “build a network of people smarter than you to ask questions, and not being afraid to ask those questions.” Within the FTD network, she’s fostered an excellent working relationship with more seasoned florists who have helped her with industry-specific problems.

Maggie & Moe's Poplar Shop Storefront

Maggie & Moe’s Poplar Flowers & Decor is a shining example of how to honor an established community brand’s heritage while also applying modern business strategies to ensure the next 100 years of neighbors can enjoy the same beautiful flowers their predecessors did. Her last piece of advice caters to partners who want to avoid buying flowers for their significant other, as Molly’s husband suggests, “I don’t need to buy my wife flowers because I helped her buy a flower shop.”


We’ve previously highlighted other legacy florists in FTD’s pantheon, including New York’s Konstantinos Louis Vellios of Avenue J Florist and Jimmy Basin, owner of Bird of Paradise Flowers in Philadelphia, PA.

Wedding Flowers & Decor Trends Table Setting

Top Wedding Decor & Flower Trends

Last year’s pandemic put a lot of weddings on hold and postponed engagements putting a major roadblock in front of the wedding season. People all over the world had to cancel, postpone, and rethink all of their nuptial celebrations in order to adhere to lockdown restrictions and limits on how many people could gather in one place. Now that shutdowns have been lifted and limitations on gatherings are no longer in effect, it’s time for you to finally have the wedding of your dreams. You and your partner can finally dive into nailing down your theme, choosing your colors, and exploring all of your options when it comes to wedding flowers and decor. read more

National Women's Equality Day

What is National Women’s Equality Day?

National Women’s Equality Day commemorates the passage of the 19th Amendment to the Constitution, which gave women the right to vote. Celebrated every August 26, the day is an opportunity to celebrate civil liberties, reflect on the women’s suffrage movement, and appreciate the women in your life. 

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Labor Day Work Banner

What is Labor Day and Why Do We Celebrate It?

Every year on the first Monday of September, families gather to celebrate Labor Day and revel in the sun. But have you ever sat to think about the origins of Labor Day? While this holiday may be the perfect excuse to enjoy a three-day weekend, there’s more to Labor Day than meets the eye. The holiday itself is a tribute to American workers. Keep reading to learn more about what Labor Day celebrates, the Labor Day meaning,  and how you can partake in the festivities this year on Monday, September 6, 2021.  read more

What is National Cousins Day?

Many people cultivate close relationships with their cousins and form bonds that last a lifetime. Cousins can serve as friends, mentors, and role models. Celebrate your cousins this year on National Cousins Day, which is held on July 24 each year. 

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International Day of Friendship

International Day of Friendship

There’s no denying the importance of friendship. After all, it allows us to see and enjoy the world from a different perspective. From new music to food, our best buddies have introduced us to experiences that we may have otherwise never known. Bring all your favorite people together and show them how much they mean to you by celebrating International Friendship Day on July 30 this summer and every year after that. read more

Patriot Day

What is Patriot Day?

There are only a handful of days within recent history that have changed the course of The USA and the world as a whole. One of those days is September 11th, 2001. That day in the USA’s history is one that no one will forget, nor should we. That is why The U.S. Government created Patriot Day. Patriot Day takes place on every September 11th, and it is observed by Americans and their families. It is a day to remember those that have fallen, those that helped to fight, and those that were impacted by the events of that day in 2001. And with this year being 20 years since the September 11thattacks, it is a momentous year to honor our fellow Americans we lost.  read more

Self Care Day Sign on Pink Background

What is Self-Care Day?

We’re sure that you’re well-versed and knowledgeable when it comes to taking care of others and making their lives easier. But, when was the last time that you took care of yourself in the same way? If you’re having difficulty thinking of the last time you put in the effort to have a moment or two for self-care, it has probably been too long.  read more