This year, birthdays mean even more to us. While it may not be quite the year we expected, we’re celebrating out 110th birthday by recognizing the florists that have partnered with us for over a century! We have three exceptional florists who have reached this incredible milestone, through all the ups and downs that life has thrown at us over the many years.
Local FTD Florists Continue to Bloom and Grow as Partners
For small businesses, it is sometimes rare for their longevity to reach 100 years. This year, FTD is proud to recognize three florists who have been FTD Member Florists for 100 years in 2020, with several florists operating for even longer! We got the chance to talk to these amazing florists via email and discuss their key to long-term success.
To what do you attribute the 100-year (or longer) success of your flower shop?
Busch’s Florist, Jefferson City, MO
Reid Millard, Owner: Our success is based on consistency, offering fresh flowers and up-to-date designs, and always having a great design and delivery team dating all the way back to the horse and buggy. We’ve been able to continue the history of great service and quality fresh flower designs that have been a hallmark of Busch’s since 1890. Busch’s has remained in the same location and the original greenhouse still exists today (but was completely renovated in 2018). It is the oldest greenhouse west of the Mississippi. Preserving this rich history, continuing to provide excellent service and making people smile everyday is extremely rewarding.
Dobbies Florist, Niagra Falla, ON
Bruce Vandersluys, Owner: In a way, we offer good old-fashioned values: hard work, honesty, and good product at a good value. Because of this, we receive strong support from the community and they keep coming back. My grandmother was the first FTD member in Canada, back when orders were sent all over the world via ticker tape. And, we were one of the first FTD members to take on point-of-sale as a beta shop. We continue to stay up-to-date with technology, always trying to be on the cutting edge and keeping up with trends. This includes ongoing education for our staff, including participating in FTD webinars. In addition, we always analyze and think things through, and know that our years of experience help us to make wise business decisions.
Roth Florist, Lafayette, IN
Stephen Clawson, Owner: Our shop has been in business for 125 years continuous years and run by just two families. We know that some retail stores and online sites have pushed out some floral businesses. Anyone can sell flowers. But success in our business is built on your reputation—it’s all about who you are—and trust. With our shop, customers know they will get what they want and more. We are not the cheapest shop, but what we do offer is quality. In addition, the word “No” has never been in my vocabulary—I always find a way to do what customers need. We also know that our website helps support our business. We get orders from around the world, and it helps it to seem like a small world.