This season, FTD is honored to partner with kate spade new york to provide all of the fresh florals for the iconic fashion brand’s Spring 2016 presentation. We’ve been hard at work finding just the right blooms in all of the season’s hottest colors and are excited to share a behind-the-scenes look from our fashion-filled day at New York Fashion Week.
From roses and carnations to sunflowers and hydrangeas, fresh flowers in hues of blue, purple, pink, coral and more were beautifully arranged throughout kate spade new york’s fashion presentation to create a fresh, fun, vibrant atmosphere for models and attendees alike.
In addition to the flowers that accompanied kate spade’s models during the presentation, FTD provided fresh flowers for backstage and VIP areas, ensuring that every part of kate spade new york’s presentation smelled like a fresh NYC-inspired floral bodega and guests felt like they had left the city completely with bursts of roses and daisies as far as one can see. It created a fun, spring-like atmosphere and guests also created custom bouquets of FTD flowers at the flower stand.
Flowers were a perfect complement to kate spade new york’s spring fashion looks, which featured colors inspired by a fun fair – carousel pink, alice blue, sunshine yellow, boardwalk beige – pop against the classic New York City black and white. Models wearing floral prints, ribbon stripes and light-as-cloud lace held whimsical wicker hand bags shaped like puppies and bees, reminiscent of the bright colors and sights of spring in New York City.
The brand’s creative director, Deborah Lloyd, drew inspiration from the vibrant New York flower markets for her Spring 2016 designs. She told FTD she looked to the iconic floral brand to help express her vision for the presentation because FTD has a long history of helping people express important emotional sentiments with artist-designed bouquets that can be hand-crafted by local floral designers. Lloyd noted that both kate spade new york and FTD have a timeless and playful sensibility, and the design expertise behind FTD’s flowers was just what she was looking for to bring the bright, fresh and fun presentation to life.
Kate spade new york’s stunning spring fashion looks, along with FTD’s fresh flower arrangements and custom-wrapped bouquets, were well-received by guests, which included “Pitch Perfect” star Anna Kendrick.
After the show, brand ambassadors hit the NYC streets in a kate spade new york and FTD-branded truck to surprise New York Fashion Week attendees and onlookers by handing out the same fresh FTD flowers seen at the presentation. After all, we couldn’t let them go to waste!
There’s no denying the excitement that is New York Fashion Week, and FTD is proud to have been a part of it this year.
Read our full interview with kate spade new york creative director, Deborah Lloyd. Then order your own runway ready bouquets from FTD.