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Quantifying Love: A Mother's Day Infographic

Motherís Day may be reaching its 99th anniversary, but excitement for celebrating mothers hasnít died down one bit. One thing that has changed, however, is the etiquette: itís not just about celebrating your own mother anymore. In the modern world, Motherís Day is about celebrating all of the wonderful mothers in your life.

In that spirit, we took a look at the data showing how people are really celebrating. The data we found challenges the traditional notion of Motherís Day as a holiday for kids.

Dads Donít Feel the Spirit of Giving

The data we looked at suggests that only 6 percent of dads feel that it is important to give their significant others a Motherís Day gift. Only 6 percent! We surveyed moms and found that they do not agree. Nearly half of moms expect a gift from their significant others.

When will dads learn? Even if she says she doesn't need a gift, Mom at least deserves Mother's Day flowers and a card.

Should Dad buy Mom a Gift?

Moms Want the Simple Things

Our survey found that over three quarters of moms want flowers for Motherís Day. Itís all about expressing a simple, beautiful thank you Ė and flowers remain the most popular way. Following shortly behind are plants, with jewelry and candy taking up the final spots.

If Mom could choose her gift

Moms Want the Simple Things

Our survey found that over three quarters of moms want flowers for Motherís Day. Itís all about expressing a simple, beautiful thank you Ė and flowers remain the most popular way. Following shortly behind are plants, with jewelry and candy taking up the final spots.

57% of Mothers Have Received Gifts from Non-Family Members

Itís Not Just a Family Thing

The modern family extends far beyond the people that we live with and see every day. As it turns out, fifty-seven percent of moms have received Motherís Day gifts from non-family members. Motherís Day is a way to recognize all of the love and hard work goes into motherhood, regardless of relationship.

Who else gives mother's day gifts?

The Gifts Come From All Around

We found that 20 percent of gifts come from husbands Ė which suggests that a few of them get the hint, even if only 6 percent of them actually see the point. Additionally, siblings, parents, grandparents, and godparents were all in the mood to celebrate the mothers in their lives.

Mom's are 13% more likely to break the bank on other moms than for their own moms

Mom Really Gets It

As you might expect, mom understands that the duties and gifts of motherhood extend beyond the traditional parent-child relationship. In fact, moms are so adamant about giving outside of the nuclear family that they are 13 percent more likely to buy expensive gifts for other mothers than for their own moms.

Men Spend more on Mom

Men Break the Bank For Mom

While men might not see the importance of pampering their wives on Motherís Day, they certainly arenít afraid to pull out the wallet. On average, men spent 54 dollars more than women on Motherís Day gifts.

Men with Children Spend 3X Less than Men without Children

More Kids, Fewer Gifts

While the specifics may have changed, the spending is as strong as ever. In fact, 14.6 billion dollars are spent on Motherís Day, of which flowers make up $1.9 billion. People love flowers more than ever Ė though of course not as much as they love mom!

14.9 BIollion Dollars Are Spent on Mother's Day
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Share the Love

Use the embed code below to share this infographic, and let the world see how people are really celebrating Motherís Day.

FTD Quantifying Outreach Infographic


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